branding

noun
UK: /ˈbrændɪŋ/
US: /ˈbrændɪŋ/

  1. The promotion of a particular product or company by means of advertising and distinctive design.

    1. The branding is on all of their products. [ ] [ ]
    2. Effective branding helps companies stand out from the competition in crowded markets. [ ] [ ]

  2. The process of creating a unique image and identity for a product, service, or company in the consumers' minds.

    1. Good branding makes a company easily recognizable. [ ] [ ]
    2. The company invested heavily in branding to build customer loyalty and positive associations. [ ] [ ]

Synonyms

advertising promotion marketing trademark image
branding verb

  1. Presenting a product, service, or company with a clear and recognizable identity to influence consumer perception.

    1. They are branding their new service. [ ] [ ]
    2. The agency specializes in branding new companies and revitalizing established brands. [ ] [ ]

  2. To mark an animal, especially livestock, with a symbol of ownership using a hot iron.

    1. They are branding the cattle on the ranch. [ ] [ ]
    2. In the old West, ranchers used branding to identify their livestock and prevent theft. [ ] [ ]
branding adjective

  1. Relating to the techniques or processes used to create a distinctive image or impression for a product or company.

    1. This is a branding strategy. [ ] [ ]
    2. The company launched a branding campaign to increase its visibility and attract new customers. [ ] [ ]

Frequently Asked Questions

The word "branding" in English means: The promotion of a particular product or company by means of advertising and distinctive design., The process of creating a unique image and identity for a product, service, or company in the consumers' minds..

The phonetic transcription of "branding" is /ˈbrændɪŋ/ in British English and /ˈbrændɪŋ/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "branding": advertising, promotion, marketing, trademark, image.

Example usage of "branding": "The branding is on all of their products.". More examples on the page.