flack

noun
UK: /flæk/
US: /flæk/

  1. A person whose job is to promote a company, product, or person, often by trying to counter negative publicity.

    1. The company's flack sent out a press release about the new product.
    2. The politician hired a flack to improve his public image after the scandal and manage the flack from the press.

  2. Negative or hostile criticism or publicity.

    1. The movie received a lot of flack from critics.
    2. The CEO took flack for the company's environmental policies, facing flack from environmental groups.

Synonyms

criticism spokesperson attack press agent publicist
flack verb

  1. To act as a press agent or spokesperson; to promote or publicize something or someone.

    1. He flacked for the band during their tour.
    2. She flacked her new book on several television shows, doing her best to flack the product.

Frequently Asked Questions

The word "flack" in English means: A person whose job is to promote a company, product, or person, often by trying to counter negative publicity., Negative or hostile criticism or publicity..

The phonetic transcription of "flack" is /flæk/ in British English and /flæk/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "flack": criticism, spokesperson, attack, press agent, publicist.

Example usage of "flack": "The company's flack sent out a press release about the new product.". More examples on the page.