focus group

noun
UK: /ˈfəʊkəs ˌɡruːp/
US: /ˈfoʊkəs ˌɡruːp/

  1. A small group of people whose reactions are studied to find out what the general public thinks about a product or an idea.

    1. The focus group liked the new design.
    2. The company used a focus group to test the appeal of its advertising campaign before launch.

  2. A demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, television series, etc.

    1. We learned a lot from the focus group.
    2. The marketing team relied heavily on the findings of the focus group to refine their strategy.

Synonyms

discussion group
focus group verb

  1. To conduct research using a small group of people to gather opinions and feedback.

    1. They will focus group the new product soon.
    2. The company plans to focus group its advertising concepts before airing them on television.

Frequently Asked Questions

The word "focus group" in English means: A small group of people whose reactions are studied to find out what the general public thinks about a product or an idea., A demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, television series, etc..

The phonetic transcription of "focus group" is /ˈfəʊkəs ˌɡruːp/ in British English and /ˈfoʊkəs ˌɡruːp/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "focus group": discussion group.

Example usage of "focus group": "The focus group liked the new design.". More examples on the page.