goodwill

noun
UK: /ˌɡʊdˈwɪl/
US: /ˌɡʊdˈwɪl/

  1. Friendly and helpful feelings towards other people.

    1. The project depends on the goodwill of local people.
    2. Releasing the prisoners was a gesture of goodwill between the warring factions.

  2. The value of a business's brand name, customer relations, good employee relations, and any patents or proprietary technology representing competitive advantages.

    1. The company's goodwill was damaged by the scandal, affecting its market value.
    2. A significant portion of the purchase price was attributed to goodwill, reflecting the brand's strong reputation.

Synonyms

friendliness benevolence reputation

Frequently Asked Questions

The word "goodwill" in English means: Friendly and helpful feelings towards other people., The value of a business's brand name, customer relations, good employee relations, and any patents or proprietary technology representing competitive advantages..

The phonetic transcription of "goodwill" is /ˌɡʊdˈwɪl/ in British English and /ˌɡʊdˈwɪl/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "goodwill": friendliness, benevolence, reputation.

Example usage of "goodwill": "The project depends on the goodwill of local people.". More examples on the page.