The goal is to mainstream sustainable practices across the industry.
mainstreamadjective
Considered normal and accepted by most people; conventional.
That's a mainstream opinion.
The mainstream media often overlooks alternative viewpoints.
Frequently Asked Questions
The phonetic transcription of "mainstream" is /ˈmeɪnstriːm/ in British English and /ˈmeɪnstriːm/ in American English. Click the 🔊 button to hear both pronunciations.
Synonyms for "mainstream": conventional, popular, accepted, traditional.
Example usage of "mainstream": "He is part of the mainstream now.". More examples on the page.