niche

noun
UK: /niːʃ/
US: /nɪtʃ/

  1. A comfortable or suitable role or position in life or business.

    1. He found his niche in the company quickly.
    2. She carved out a niche for herself as a financial advisor in the community.

  2. A specialized segment of the market for a particular kind of product or service.

    1. This product fills a niche in the market.
    2. They successfully exploited a niche market for eco-friendly cleaning products.

  3. A shallow recess, especially one in a wall to display something.

    1. A statue stood in a niche in the wall.
    2. The antique vase was carefully placed within the niche for safekeeping.

Synonyms

compartment role position recess place
niche verb

  1. To place or establish (someone or something) in a niche.

    1. She niched herself as a social media influencer.
    2. The company is hoping to niche its product within the luxury goods sector.
niche adjective

  1. Relating to serving a specialized segment of the market.

    1. It is a niche product for collectors.
    2. The shop specializes in niche perfumes not found in department stores.

Frequently Asked Questions

The word "niche" in English means: A comfortable or suitable role or position in life or business., A specialized segment of the market for a particular kind of product or service., A shallow recess, especially one in a wall to display something..

The phonetic transcription of "niche" is /niːʃ/ in British English and /nɪtʃ/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "niche": compartment, role, position, recess, place.

Example usage of "niche": "He found his niche in the company quickly.". More examples on the page.