reposition

verb
UK: /ˌriː.pəˈzɪʃən/
US: /ˌriː.pəˈzɪʃən/

  1. To move something to a new place or position.

    1. Can you reposition the lamp, please? The light is too bright.
    2. The company decided to reposition its marketing strategy to target a younger demographic.

  2. To change the way that something or someone is seen or understood by the public.

    1. We need to reposition our brand in the market.
    2. The politician tried to reposition himself as a fiscal conservative during the campaign.

Synonyms

relocate rearrange shift move alter recast
reposition noun

  1. The act of moving something to a new place or position.

    1. The reposition of the furniture improved the room.
    2. Careful repositioning of the patient is important to prevent pressure sores.

  2. A change in the way something is seen or understood.

    1. The repositioning of the company helped it gain new customers.
    2. The repositioning strategy aimed to change the perception of the product in the consumer's mind.

Frequently Asked Questions

The word "reposition" in English means: To move something to a new place or position., To change the way that something or someone is seen or understood by the public..

The phonetic transcription of "reposition" is /ˌriː.pəˈzɪʃən/ in British English and /ˌriː.pəˈzɪʃən/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "reposition": relocate, rearrange, shift, move, alter, recast.

Example usage of "reposition": "Can you reposition the lamp, please? The light is too bright.". More examples on the page.