spin control

noun
UK: /ˈspɪn kənˈtrəʊl/
US: /ˈspɪn kənˈtroʊl/

  1. The activity of trying to control the way something is described to the public in order to influence what people think about it.

    1. The company is engaging in spin control after the negative press.
    2. The politician's team attempted extensive spin control after his controversial statement was released.

Synonyms

damage control public relations
spin control verb

  1. To manage or manipulate information to present it in a favorable way.

    1. He tried to spin control the story, but the truth came out.
    2. The government is attempting to spin control the economic data before the election.

Frequently Asked Questions

The phonetic transcription of "spin control" is /ˈspɪn kənˈtrəʊl/ in British English and /ˈspɪn kənˈtroʊl/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "spin control": damage control, public relations.

Example usage of "spin control": "The company is engaging in spin control after the negative press.". More examples on the page.