watchword

noun
UK: /ˈwɒtʃwɜːd/
US: /ˈwɑːtʃwɜːrd/

  1. A word or phrase that expresses the aims or beliefs of a person, group, or institution.

    1. Safety is the watchword in our factory.
    2. Customer service is the watchword of our company, guiding all our interactions.

  2. A secret word or phrase used to gain admittance or identify members of a group.

    1. The watchword at the door was 'fidelity'.
    2. During the war, the watchword changed daily to ensure only allies could pass.

Synonyms

slogan motto catchphrase password

Frequently Asked Questions

The word "watchword" in English means: A word or phrase that expresses the aims or beliefs of a person, group, or institution., A secret word or phrase used to gain admittance or identify members of a group..

The phonetic transcription of "watchword" is /ˈwɒtʃwɜːd/ in British English and /ˈwɑːtʃwɜːrd/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "watchword": slogan, motto, catchphrase, password.

Example usage of "watchword": "Safety is the watchword in our factory.". More examples on the page.