private label

noun
UK: /ˌpraɪ.vət ˈleɪ.bəl/
US: /ˌpraɪ.vət ˈleɪ.bəl/

  1. A product that is made by one company but sold under another company's brand name.

    1. The store sells a lot of private label goods.
    2. Our private label brand offers quality at a lower price point than national brands.

  2. Relating to products manufactured by one company for sale under another company's brand.

    1. This supermarket is increasing its private label offerings.
    2. The company has expanded its range of private label products to include organic options.

Synonyms

store brand
private label verb

  1. To create or manufacture a product that will be sold under another company's brand name.

    1. They private label many items for big stores.
    2. We decided to private label our own line of cleaning products to increase profit.
private label adjective

  1. Describes a product manufactured by one company but sold under another company's brand name.

    1. This is a private label product.
    2. The retailer is known for its high-quality private label brands of pasta sauces.

Frequently Asked Questions

The word "private label" in English means: A product that is made by one company but sold under another company's brand name., Relating to products manufactured by one company for sale under another company's brand..

The phonetic transcription of "private label" is /ˌpraɪ.vət ˈleɪ.bəl/ in British English and /ˌpraɪ.vət ˈleɪ.bəl/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "private label": store brand.

Example usage of "private label": "The store sells a lot of private label goods.". More examples on the page.