store brand

noun
UK: /ˈstɔː(r) brænd/
US: /ˈstɔːr brænd/

  1. A product sold under a store's own name rather than a manufacturer's name, often cheaper.

    1. I always buy store brand milk to save money.
    2. The store brand cereals are often just as good as the name-brand ones, but they cost significantly less.

Synonyms

private label
store brand adjective

  1. Relating to or being a product sold under a store's own name.

    1. I prefer store brand products when baking.
    2. She thinks store brand items are a great way to cut costs without sacrificing quality.

Frequently Asked Questions

The phonetic transcription of "store brand" is /ˈstɔː(r) brænd/ in British English and /ˈstɔːr brænd/ in American English. Click the 🔊 button to hear both pronunciations.

Synonyms for "store brand": private label.

Example usage of "store brand": "I always buy store brand milk to save money.". More examples on the page.